The internet’s attention to celebrities has reached a peak as the number of people searching for them online increases.
In a new study from The Future of Advertising (FoA), the advertising and marketing agency revealed that those following and following famous people have become more popular in the past two years, rising by 25% compared to last year.
FoD’s research shows that followers of famous people on social media account for a whopping 41% of the followed people on Twitter, the second highest share after Facebook’s 27% of followers.
This rise in popularity was also seen in other social media platforms, such as Instagram and Pinterest, where followers account for almost a quarter of the followers on those platforms.
Folks are also getting more personal with their followers, according to the survey, with 49% of people following famous people saying they feel more comfortable and more connected to them.
Foa also found that fans have grown more comfortable in their own skin over the past year, with an 18% increase in those people who have a positive experience with their relationship with the famous person.This also appears to be reflected in the celebrities themselves, with 43% of those who have shared a photo with a famous person saying they feel more connected to the person.
However, there were also some caveats when it came to how they got their followers’ attention, with 46% of respondents saying they wouldnt share photos of themselves on social platforms, while 31% would, and 21% said they would share photos of people they are friends with, including people they know.
The FoA found that being a famous person is also a great way to get your follower’s attention, because it allows them to connect with you and offer their support.
FoAs findings also suggest that people are using hashtags to connect more with their fans and to spread awareness about their careers, with 41% of people using the hashtag #celebstatus to discuss the importance of careers.
It’s also worth noting that celebrity status isnt the only reason people are getting connected with each other.
A number of different hashtags are used to communicate with their followings, including #celebritystatus, #followmyguru, and #celebscare.
A number of celebrities have also tweeted with their support of Foa, including Mariah Carey, Tom Hanks, Nick Jonas, John Legend, Katy Perry, and Katy Bush.